WPCNR CITY HALL CIRCUIT. From Paul Wood, The Mayor's Office. July 29, 2003 UPDATED 12 NOON E.D.T. July 29, 2003 The Mayor's Office announced today that Fortunoff's has reached a contract with Morton's Steak House to open a Morton's at the new Fortunoff's scheduled to open September 17 on Bloomingdale Road.

Morton's will be in direct competition with Outback Steakhouse one block up the street at the White Plains Pavillion Mall, owned by Erstadt-Biddle.

Deborah Raskin of Rubenstein Associates, Fortunoff's public relations agency, told WPCNR today that Morton's was scheduled to open in Spring, 2004, and that it would join Whole Foods Market and the Cheescake Factory, and have street entrances only. She said she had no other information at this time.

But, with the signing of Morton's, White Plains will have world-class steak house in town. According to Morton's Steak House in Chicago, the White Plains Morton's at Fortunoff's would be the third Morton's in the New York area. There is one on Fifth Avenue, and  in New Hyde Park on Long Island."We used to have one at the World Trade Center," the  contact said, "but we lost it on 9/11."

For a review of what Morton's will bring to White Plains, go to http://www.citivu.com/travelwatch/mortons.html which goes into great detail about Morton's service, quality of beef, and special atmosphere.