WPCNR WHITE PLAINS AFTER DARK. September 9, 2003: The Cheesecake Factory opens its doors to its especially eclectic and tasty fare with "California style" this afternoon, when it opens its doors at Maple Avenue and Bloomingdale Road as the new Fortunoff "palace" premier attraction. No reservations are accepted. The Renaissance begins at 5 PM!

THE CHEESECAKE FACTORY at Bloomingdale and Maple will become the first of the nationally acclaimed retail and restaurant names to launch officially the "White Plains Renaissance" as it is becoming known by city pundits and politicos. The "oakey" interior combines a mix of classic clubiness with contemporary style with the welcoming hospitality of uniquely tasty food, not just cheesecake. For a glimpse of what is in store on their menu, (it's outrageously mouth-watering) visit www.thecheesecakefactory.com. Fortunoff stages its elegant opening in a week, September 17. Photo by WPCNR Street CruiserCam.