White Plains CitizeNetReporter - Titan Air Selected to Sell Advertising at Westchester County Airport

WPCNR AIR NEWS. From Titan Air. August 9, 2012: Titan Air has won exclusive rights to represent Westchester County Airport. The new contract, won competitively, began August 1, 2012. The advertising agreement covers all advertising within the airport, including state-of-the-art digital displays, which will provide news, weather and travel information as well as advertising. Titan will also be marketing new media in the airport, including a Digital Visitor Information Center that will allow passengers to reserve hotels, rent cars and make dinner reservations.

Other new initiatives that Titan will bring to the airport include work spaces designed to provide comfortable seating for passengers and charging stations for multiple electronic devices. These stations will feature high impact advertising and will be distributed throughout the airport. This partnership marks the return of industry leaders, Michael Riley and Sam Hart, into the Airport advertising business. Messrs. Riley and Hart spent over a decade at the helm of Clear Channel's Airport division, where they created and managed Airport and advertiser relationships with great results for all involved. Titan will utilize its full sales team to sell local and national advertising into the airport. Local sales and marketing will be run from Titan's New York headquarters, as well as from a new office in Westchester County.

"We look forward to working with Titan as it brings its technology savvy and innovative approaches to serving the traveling public at Westchester County Airport," said County Executive Robert P. Astorino. "We are delighted to begin our first Airport partnership," said Don Allman, Titan's President and CEO. "Titan's proposition is centered around the 'People in Transit' philosophy, and Airports are a logical fit within our core competency. We have the best team in place to make a great success of this partnership." "Westchester County Airport delivers high-end consumers and the opportunity for high-end, high-impact media," said Mike Riley, Senior Vice President and General Manager, Titan Air. "We're looking forward to growing revenue for the Airport and delivering new ways of reaching consumers for our advertising partners."

Westchester County Airport is served by seven airlines to 15 destinations in the United States. The airport has approximately 1.5 million passenger arrival and departures per year.


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